Thoughts on Marketing & Life

24/7 Safety Habits

I've been working in a construction firm for the past 9 years. One thing I always admire is that everyone's Safety has always been the firm's top priority. After a day's work, everyone has to go back home to their families the same way they left home. Every employee,...

No Pressure: A Lesson My Daughter Taught Me

"Do you want me to push you harder?" I asked my 4 y.o. daughter as I pushed her while on a swing. "No, please.." That was her response while looking at the other kids next to her swinging much higher. No pressure. She's taking her time. At her own pace. When she's...

3 Design Crimes New Marketers Often Commit

Working as a marketer almost always often involves designing marketing pieces. So here are the 3 crimes you would want to avoid: #1. Distorting the image Turning a rectangular image into a square just so it fits nicely in the layout (& vice versa)   #2. Using...

The 1 App to Learn For First-Time Marketers

Having worked as a marketer for 9 years in the construction industry, I've learned to use several Adobe apps/softwares -- depending on the need. But there's one that my teammates & I use the most: Adobe Indesign   I get it. It's not a popular choice. But it's...

My Go-to Tool To Track Leads from Online Campaigns

I recently took over the digital marketing role for a construction firm. "I want to know where our leads are coming from", requested our (also new to the role) marketing leader. The leads meant incoming calls & webform signups that eventually turn into $$. Did...

All eyes on me

I felt like a celebrity on 2 somewhat recent events in my life. The first was during my wedding. Aside from me and my wife being the stars of the day, we were also assigned personal assistants/coordinators throughout the day. The directive was "Should you need...