Thoughts on Marketing & Life

Some Thoughts on “Truth”

How do you know what you think is true -- is actually true? What if everything you thought is true are all lies? Fake news is everywhere. Your truth is someone else's fake news - vice versa. Our biases make us stick to what we believe to be true. And our egos make it...

Analog is Not Going Away

I always considered myself an Early Adopter of technology (referencing the 5 Stages of Technology Adoption). But I somehow keep going back to analog. Here are 3 personal examples: I often read on my Kindle because of its convenience, but I still keep buying paperback...

My Favorite Movie of All Time? 3 Idiots.

I've watched 3 Idiots countless times. Yet I always get the same experience, every time. Here are 5 reasons why it's my favorite: #1 Great Story The movie is about 3 hours, but I wouldn't want to take a pee break. Afraid that I might miss out on the story. #2 Humor I...

Do you often feel “FOMO”?

"Fear Of Missing Out" FOMO is “the uneasy and sometimes all-consuming feeling that you’re missing out — that your peers are doing, in the know about, or in possession of more or something better than you.” - JWTIntelligence Term coined by Patrick Mcginnis Businesses.....

What videos drive sales?

This book is one of the best resources I've found about videos that actually help you sell more: "The Visual Sale" by Marcus Sheridan and Tyler Lessard. Here are 6 videos that will immediately impact sales and closing rates according to the book: Video 1: The 80%...

Adobe Apps 101 for Beginner Marketers

In 2013, I started my career in construction marketing. Since then, I've created hundreds of marketing collaterals & various creative works using these Adobe apps.   To create graphics artwork: Adobe Indesign - (my most used app) For print collaterals as well...

“Which video camera should I buy?”

For over 15 years of making videos, I produced more videos in the past 12 months than in the previous years combined. That's using the DJI Osmo Pocket 2.   5 reasons why you should get this as your first video camera Reason #1: Super handy. It's way more...