Thoughts on Marketing & Life
Some Thoughts on “Truth”
How do you know what you think is true -- is actually true? What if everything you thought is true are all lies? Fake news is everywhere. Your truth is someone else's fake news - vice versa. Our biases make us stick to what we believe to be true. And our egos make it...
Analog is Not Going Away
I always considered myself an Early Adopter of technology (referencing the 5 Stages of Technology Adoption). But I somehow keep going back to analog. Here are 3 personal examples: I often read on my Kindle because of its convenience, but I still keep buying paperback...
My Favorite Movie of All Time? 3 Idiots.
I've watched 3 Idiots countless times. Yet I always get the same experience, every time. Here are 5 reasons why it's my favorite: #1 Great Story The movie is about 3 hours, but I wouldn't want to take a pee break. Afraid that I might miss out on the story. #2 Humor I...
5 Ways to Maximize the Reach of a Single Product/Service Video
"Globally, Internet video traffic will be 82% of all consumer Internet traffic by 2022, up from 73% in 2017." - Cisco Not sure how to maximize the reach of your recently created video? Here are 5 platforms you can use: #1 | Social Media Which one? Wherever your...
With AI’s Extreme Growth — Which Human Work, Art, or Business Would Thrive? I Don’t Know. Do you?
For the first time today, I tried Premiere Pro's (video editing) recent feature: Auto Transcribe & Caption It's so fast and efficient. It just saved me days -- not hours, of video editing work. Then it hit me. How will the "Transcription Services" companies...
Do you often feel “FOMO”?
"Fear Of Missing Out" FOMO is “the uneasy and sometimes all-consuming feeling that you’re missing out — that your peers are doing, in the know about, or in possession of more or something better than you.” - JWTIntelligence Term coined by Patrick Mcginnis Businesses.....
What videos drive sales?
This book is one of the best resources I've found about videos that actually help you sell more: "The Visual Sale" by Marcus Sheridan and Tyler Lessard. Here are 6 videos that will immediately impact sales and closing rates according to the book: Video 1: The 80%...
Adobe Apps 101 for Beginner Marketers
In 2013, I started my career in construction marketing. Since then, I've created hundreds of marketing collaterals & various creative works using these Adobe apps. To create graphics artwork: Adobe Indesign - (my most used app) For print collaterals as well...
Everyone tells you to post your Linkedin CTA link in the comments section. Here’s why you should NOT.
What's the benefit of placing your CTA in the comments instead of the main post, you ask? You get better reach. Social media platforms want you & everyone to stay on their platform for as long as possible. If you put a link in your post, that means you're asking...
“Which video camera should I buy?”
For over 15 years of making videos, I produced more videos in the past 12 months than in the previous years combined. That's using the DJI Osmo Pocket 2. 5 reasons why you should get this as your first video camera Reason #1: Super handy. It's way more...