Having worked as a marketer for 9 years in the construction industry, I’ve learned to use several Adobe apps/softwares — depending on the need.
But there’s one that my teammates & I use the most:
I get it. It’s not a popular choice.
But it’s actually the industry standard for “print” publishing.
And we’ve used it over the years to create:
- Brochures, Data Sheets, Case Studies, Flyers (both digital & print)
- Social Media, Email & Event Banners
- Presentation Graphics
- Trade Show Backdrops
- Video graphics
Start with this, then slowly learn other Adobe apps & you’re on your way to a creative & fulfilling marketing career.