The 1 App to Learn For First-Time Marketers

James Bacarro

June 1, 2022

Having worked as a marketer for 9 years in the construction industry, I’ve learned to use several Adobe apps/softwares — depending on the need.

But there’s one that my teammates & I use the most:

Adobe Indesign


I get it. It’s not a popular choice.

But it’s actually the industry standard for “print” publishing.

And we’ve used it over the years to create:

  1. Brochures, Data Sheets, Case Studies, Flyers (both digital & print)
  2. Social Media, Email & Event Banners
  3. Presentation Graphics
  4. Trade Show Backdrops
  5. Video graphics

Start with this, then slowly learn other Adobe apps & you’re on your way to a creative & fulfilling marketing career.

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