Bridge the gaps, win the game. Of course, in order to do that, you need to build the bridge. Which is where it all starts to fall apart.

..capture attention and captivate the audience,

..transform the audience,

..attention, influence, and transformation.

..the whole goldfish thing, if you’ve heard it before, is a myth.

..it implied the message recipient was at fault, conveniently shifting the blame away from the message creator.

..when done correctly, attention doesn’t have to be stolen or wrestled away. It is given. Freely, willingly, and in many cases, without the audience realizing it’s happening.

Herein lies the problem. In its rise to acceptance, popularity, and buzzword status, we’ve lost track of what a good story is.