A “Hallelujah Moment”! That’s how I called it when I had a light bulb moment nearing the end of the competition.
This logo was crowdsourced at 99designs sometime back in 2012. Early in the competition, I submitted various design concepts as per the brief. I received good feedback from the contest holder and so I eventually reached the final leg with 2 or 3 other designers. I remembered that I had to raise a complaint to the platform since one of the designers was copying my concepts.
I wanted to win this. I spent hours and hours of thinking with my sketchpad and pencil on hands. Later on, I learned how it’s popularly called — Deep Work or in a Flow State.
The Hallelujah moment came.
In Liz Gilbert’s term, the Idea (which has a consciousness & will) visited me and worked with me. And I was ready to receive it.
This concept was totally different from my other designs which the owner really liked, but then I felt so sure that this new logo is what they are looking for.
Sure enough, I was right. The contest suddenly ended.
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