I recently took over the digital marketing role for a construction firm.

“I want to know where our leads are coming from”, requested our (also new to the role) marketing leader.

The leads meant incoming calls & webform signups that eventually turn into $$.

Did they come from our Linkedin posts? Google Organic or Ads? Or from our Email Campaigns (we still call them as e-blast, btw).

We’re not ready for expensive and complex tools like Pardot yet.

So here’s the tool that I found:

Whatconverts (whatconverts.com)

It’s a web tool that tracks calls, webform signups, chats, etc. It tells you exactly where the leads are coming from.

Whatconverts integrates well with Salesforce via Zapier.

And the best part is we pay only ~$100 a month.

If you end up using this tool, let me know what you think!