How to Write Copy That Sells – by Rey Edwards

1 How to Sell Without Being “Salesy”

..describe the problem in great detail.

..the more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem.

“join the conversation that is already taking place in the reader’s mind.”

“Selling is essentially a transfer of feelings.”

..what does it cost them to not solve this problem?

..what people are buying is not the “stuff,” it’s the transformation.

4 Inbox Magic: How to Write E-mails That Make More Money

14. Start each email with an undeniable, confirmable truth

Use regular sentence case in your subject lines, just like you do when you write a regular email to a friend.

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