“Hey, have you seen our new super cool product? Here’s the list of awesome features: (bullet items)… do you want to buy now?”
If all you do is talk about yourself on the first date, chances are, you won’t get a second date.
Try this framework instead:
PROBLEM + SOLUTION + CTA
- Talk about the customer’s problem. This serves as your hook.
- Then you can talk about the solution you provide. Focus on how your solution benefits them rather than the features.
- Call to Action (CTA): What do you want your customers to do as a next step?
It’s so simple. It’s the framework I’ve used over the past 9 years as a B2B marketer. And it works in any medium: video, email, webpage copy, social, etc.