Book Notes

But these studies had one thing in common: They were all aimed at practical understanding. PEACE OF MIND HEALTH AND ENERGY LOVING RELATIONSHIPS The most important single responsibility of the executive is to ensure harmony and happiness among the people he or she is...

PART I — ASK: THE STORY The secret? It’s all about appealing to people’s sense of self-discovery and curiosity— People don’t know what they want. Like many things in life, no one can force you to do it, otherwise it becomes a chore. Just shut the hell up, and do it....

Bridge the gaps, win the game. Of course, in order to do that, you need to build the bridge. Which is where it all starts to fall apart. ..capture attention and captivate the audience, ..transform the audience, ..attention, influence, and transformation. ..the whole...

1 How to Sell Without Being “Salesy” ..describe the problem in great detail. ..the more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem. “join the conversation...

Introduction: Anyone Could Have Done It Good ideas are often either dismissed as obvious or, as author Charles Leadbeater says, destined only to be had by “special people in special places”— Someone else was there with the ideas first, but the people we celebrate and...

1. What Does It Mean to Think Like a Freak? Sometimes in life, going straight up the middle is the boldest move of all. The conventional wisdom is often wrong. And a blithe acceptance of it can lead to sloppy, wasteful, or even dangerous outcomes. The data suggest...

To make a success of any strategy, you need to learn the fundamentals, the underlying principles and how to adjust the approach to suit your situation. ..too many businesses THINK they’re evolving. The other choice is to be a little more strategic in your thinking....

..reading one idea, in one book, at the right time, in the proper context, has a much greater impact than reading ten books at an unrelated time. Do I stop reading a book once it has fulfilled my curiosity? Do I stop once the book has answered my question? If not,...

Chapter 1: Are You an Eventual Millionaire? I think everyone who wants to contribute more to the world should have a goal to be a millionaire, not for the money, but for five benefits: 1. More millionaires with morals 2. A comfortable retirement 3. Grow your mindset...

Now, not only can anyone create content online, but we can make it GOOD too. mass-produced themes and platforms are now not just cheaper, but demonstrably better, than hand-crafted websites. Now you can have a professional-quality website without hiring a...

The Pareto Principle predicts that 80% of effects come from 20% of causes. What Is Marketing? ..marketing is the strategy you use for getting your ideal target market to know you, like and trust you enough to become a customer. All the stuff you usually associate with...

Utility × Inspiration × Empathy = Quality Content Part I: Writing Rules: How to Write Better (and How to Hate Writing Less) “Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” Why am I creating this? What's my objective? What is my...

Pain is inevitable. Suffering is optional. I stop every day right at the point where I feel I can write more. Do that, and the next day’s work goes surprisingly smoothly. But I knew that if I did things halfheartedly and they didn’t work out, I’d always have regrets....

..marketing is annoying and the people who do it are not to be trusted. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how...

What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are almost always large parts of the page that...

With enough money, a business can get in front of almost any consumer. The problem has become how to get them to pay attention. The job of effective marketing has always been to create the right message for the right audience, and deliver it through the right medium...

Always exaggerate new moves; Shrink the practice space; and (my personal favorite) Take lots of naps. Small actions, repeated over time, transform us. You are born with the machinery to transform beginners’ clumsiness into fast, fluent action. That machinery is not...

3: The Law of Value “Your true worth is determined by how much more you give in value than you take in payment.” “The first question should be, ‘Does it serve? Does it add value to others?’ If the answer to that question is yes, then you can go ahead and ask, ‘Does it...

All people of wealth salve their conscience with gifts of gold for the poor. The rich feed off these contributions as much as the hungry and they make certain that the world is made aware of their great generosity which, to them, is no more than a handful of pennies....

There is no one moment that changes a person. There are many. ..history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition. I have tried to arrange these pages...

1. The Law of Leadership The basic issue in marketing is creating a category you can be first Unfortunately, benchmarking doesn’t work. Regardless of reality, people perceive the first product into the mind as superior. Marketing is a battle of perceptions, not...

Cortisol triggers the fight- or- flight response. Dopamine is triggered when a reward is in sight. Serotonin is triggered when we have the food: oxytocin is triggered when we feel the bonds of friendship and love in the tribe. I didn’t want to wait 10,000 hours. But I...