Adobe Apps 101 for Beginner Marketers

James Bacarro

June 2, 2022

In 2013, I started my career in construction marketing.

Since then, I’ve created hundreds of marketing collaterals & various creative works using these Adobe apps.


To create graphics artwork:

  • Adobe Indesign – (my most used app) For print collaterals as well as digital flyers & banners
  • Adobe Illustrator – For logos & vector Illustrations


To create videos:

  • Adobe Premiere Pro – For compiling & editing videos (packed with tons of features)
  • Adobe Premiere Rush – Beginner-friendly video editing for quick turnaround video projects
  • Adobe After Effects – For motion graphics, special effects & fancy slideshows


To edit photos:

  • Adobe Photoshop – photo editing (Eg. change the background of headshots or products)
  • Adobe Lightroom – When you need to batch edit a ton of photos. Most helpful when I take photos on construction job sites.


To compile documents:

  • Adobe Acrobat Pro – When you need to compile sell sheets, case studies & other marketing collaterals into a single file.


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