5 Ways to Maximize the Reach of a Single Product/Service Video

James Bacarro

June 2, 2022

“Globally, Internet video traffic will be 82% of all consumer Internet traffic by 2022, up from 73% in 2017.” – Cisco

Not sure how to maximize the reach of your recently created video?

Here are 5 platforms you can use:

#1 | Social Media

Which one? Wherever your audience spends time on.

It can be a standard organic post or put some $$ to push it to your target audience.

#2 | Youtube

Make the video title ‘search friendly’. Youtube is the 2nd Biggest Search Engine (though some say it’s a myth).

#3 | Email Campaign

  • Mention “Video” in your subject line and you’ll get a higher open rate.
  • In the email body, insert a static image of the video with a play button.
  • Then add a hyperlink on the image pointing to your webpage (see #4) that has the video

#4 | Website/Landing Page

Embedded videos on your website increase the users’ ‘Average Time on Page’, which helps your page rank higher (SEO).

#5 | File Sharing (internally)

Provide video file access to your coworkers. Ask them to upload the video on their personal social media profiles.

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