“Globally, Internet video traffic will be 82% of all consumer Internet traffic by 2022, up from 73% in 2017.” – Cisco
Not sure how to maximize the reach of your recently created video?
Here are 5 platforms you can use:
#1 | Social Media
Which one? Wherever your audience spends time on.
It can be a standard organic post or put some $$ to push it to your target audience.
#2 | Youtube
Make the video title ‘search friendly’. Youtube is the 2nd Biggest Search Engine (though some say it’s a myth).
#3 | Email Campaign
- Mention “Video” in your subject line and you’ll get a higher open rate.
- In the email body, insert a static image of the video with a play button.
- Then add a hyperlink on the image pointing to your webpage (see #4) that has the video
#4 | Website/Landing Page
Embedded videos on your website increase the users’ ‘Average Time on Page’, which helps your page rank higher (SEO).
#5 | File Sharing (internally)
Provide video file access to your coworkers. Ask them to upload the video on their personal social media profiles.