After 6 years as a marketer in the construction repair industry, helping sales leaders build client presentations — I reached a plateau in terms of content ideas for the slides.
They’re all the usual photos of previous projects, boring CAD drawings of the client’s problems, and case study videos (only when available).
I asked myself how we could up our game. What’s next?
So 3 years ago, I embarked on a journey of learning 3D. And for the past 3 years, I’ve been producing client-specific 3D graphics/animations for our sales teams.
Since then, I keep getting feedback from our sales leaders on how the custom 3D designs helped them explain our solutions clearly which then led to closing multi-million dollar deals.
Here are reasons why I believe it works:
- Visual Clarity: As a Sales Leader, you can tell a better story when you show 3D graphics vs. CAD drawings on your slides
- Customization means Personalization: Just as in any form of marketing communication, making it personal increases your conversion. If you show clients a 3D model of their buildings/properties, they would appreciate the effort.
- Step-by-Step Solution: As a client, when you want to understand how someone solves your problem, would you rather see bullet points of solutions or an actual step-by-step 3D animation showing how your specific problem will be resolved?
If you decide to incorporate 3D in your presentations, Upwork & Fiverr would be good places to start hiring 3D designers.