8 months ago, I became a successor in managing over 20 Active Google Ads campaigns for a construction company.

These tips are helpful if you suddenly found yourself managing Google Ads campaigns.

Here are 3 ways to save several thousand bucks of ad spend per month:

1. Review Search Terms regularly then add irrelevant terms as negative keywords. Hundreds of web users were clicking on our ads while searching, “Is Alcatraz open today?” when what we did was repair the buildings in Alcatraz.
2. Avoid “broad match” keywords. Broad means Google just burning most of your budget. Go for “phrase match” or “exact match”. This is lengthy to explain so I would suggest you do a google search for: Google Ads keyword match types
3. Reduce fraud clicks. I’ve seen thousands of clicks every month outside our target geography. Clickcease.com help block these fraudulent clicks.

Ultimately, you would want to make sure that you’re measuring how much revenue your ad campaigns are generating.